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Sunday, 29 July 2007

PR - Top Tip - use other people's news

It can be hard work trying to think of angles for your PR. Don’t forget that responding to other people’s news or topics of debate are great ways to get positive press and media coverage.
Look at the relevant press and identify where there are opportunities to make a comment by writing a letter to the editor. If you have a different angle on a story or disagree with what has been published then you could also contact the journalist direct to see if they would be interested in an article that presents a different view.
If you do this on regularly you will build your reputation as an expert or guru in your field and journalists will be encouraged to seek you out for comment – the ideal PR result!

By Debbie Leven, Director, Profile Matters, www.profilematters.co.uk

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posted by lilach at 14:39 0 Comments

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Friday, 27 July 2007

Get Control of Your Email!

Limit when you check emails. Hundreds come flooding in each day so make a point of looking at them three or four times a day at a planned time and then responding or taking action as appropriate. It makes your time much more effective and you don’t allow your incoming messages to interrupt you.

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posted by lilach at 22:18 0 Comments

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Sunday, 22 July 2007

The Power of an Ecademy Poll!

I recently posted a poll on Ecademy on "Have you ever turned business away?"

I was amazed by the amount of people who voted, I received over 180 votes together with 40 comments.

Nearly half (49%) of small businesses have been forced to turn down work. Results showed that 13% of respondents had turned business away because they didn’t have enough time to do the work. Some 30% reported that they had turned down work because they didn’t have the relevant expertise to do it. Respondents also cited ‘ethical’ reasons, lack of staff, unrealistic demands and lack of trust or confidence in the potential client for turning down business.

If you would like to view the poll (and please fee free to vote!) please click here

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posted by lilach at 22:02 0 Comments

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Tuesday, 17 July 2007

Website - Updated!

I've updated my website! I've now added a free stuff page which is very exciting! In it you're find useful articles that I've written on:

Keeping Time and Project Management On Track
Competitor Research - the only way to stay one step ahead
A Guide to Choosing a Virtual Assistant
Save Money and Use Less Paper
Handy Hints to Raise Your Profile

More articles will follow shortly! Click here to download them.

I've also added a books page as I'm constantly being asked if I can recommend any fabulous books so I've put a selection of my favourite ones on here. Click here to view them.

And of course, the press page is being regularly updated as asklilach has been a very busy bee lately and has been in the news! Click here to read all about it!

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posted by lilach at 16:52 0 Comments

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Sunday, 8 July 2007

Keeping Time and Project Management on Track!

At last we have gorgeous weather for the weekend! Was beginning to think summer had been and gone!

I'm thrilled that an article I recently wrote on "Keeping Time and Project Management on Track" has been published on Business Zone.co.uk If you would like to read it please click here

It's also available on my website to download, click here for more information.

Have a good week and lets hope this sunny weather stays!

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posted by lilach at 22:31 0 Comments

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Tuesday, 3 July 2007

New newsletter

I've been a busy bee! I've decided to change the style of my newsletter. You’ll find our new style is easier to read and quicker to ‘process’. We know you’re busy and, with that in mind, the first item is this month’s hot tip on getting better organised. Each month you’ll meet people we work with, and find out a bit more about what we do. If there are any particular issues you’d like to hear about simply let me know and we’ll do our best to oblige.

To check out our latest newsletter click here

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posted by lilach at 20:16 0 Comments

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