PR - Top Tip - use other people's news
Look at the relevant press and identify where there are opportunities to make a comment by writing a letter to the editor. If you have a different angle on a story or disagree with what has been published then you could also contact the journalist direct to see if they would be interested in an article that presents a different view.
If you do this on regularly you will build your reputation as an expert or guru in your field and journalists will be encouraged to seek you out for comment – the ideal PR result!
By Debbie Leven, Director, Profile Matters, www.profilematters.co.uk



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