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Wednesday, 30 January 2008

Managing customer expectations

The other Sunday I went out for lunch. I was disappointed when a member of the café staff approached me, after ordering, and said I couldn’t have the dish I wanted because they didn’t have the ingredients. I ordered another one and the same thing happened. It turned out that they had run out of peppers. The café wasn’t particularly busy. Interestingly, there was a supermarket less than a two minute walk away which was open. If they had made that trip to get the peppers I would have felt special as a customer – now I most definitely don’t.

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Anonymous Alice said...

Unless they could see it as something that would affect them, then most restaurant staff wouldn't view the bigger picture, eg keeping your customers happy and making them feel special will encourage repeat visits and referrals to other customers.

If you have staff, educate them to think like a manager does (or as in the 'bigger picture') and this would result in those peppers being purchased for your benefit.

30 January 2008 15:29  

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Wednesday, 23 January 2008

Small Business Week – Has it Been Useful?

It was Small Business Week a week or so back. Has that been valuable - has anyone seen anything that would be useful or have any kind of impact on small businesses? If you have set up your own business then you’ll understand that it is a huge learning curve – no amount of advice or support can prepare you for that. It seems to me, however, that the State of the Small Business Nations research report, highlighted during the week, didn’t tell us anything we didn’t already know - small businesses feel they lack expert knowledge in a number of areas, finance (37 per cent), HR (30 per cent) and sales and marketing (25 per cent). I’m not surprised at those results – are you?

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