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Tuesday, 20 May 2008

Marketing – is it all just trial and error?

The more and more I talk to people about marketing the less scientific and more random it seems to be. The constant mantra of ‘test, test, test’ is spouted but as a small business you may not have the budget to really make the most of testing. So, what do you do? You try a few things and then when they don’t work you stop them. It’s unlikely you will have the budgets large enough to keep testing your approach as everyone suggests. Of course, it’s different for every sector and for businesses in those sectors – is there a magic answer?

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Tuesday, 6 May 2008

Credit crunch – are you feeling the heat?

There is constant talk at the moment about the credit crunch, banks struggling, mortgage products being taken off the market, rising prices. Sometimes the talk can be worse than reality and the media certainly gets stuck into whipping up a storm. So, have you felt the impact personally and have you noticed it on the business front? It’s not going to get better any time soon so are you putting plans in place to protect yourself should things get tight?

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