Marketing – is it all just trial and error?
The more and more I talk to people about marketing the less scientific and more random it seems to be. The constant mantra of ‘test, test, test’ is spouted but as a small business you may not have the budget to really make the most of testing. So, what do you do? You try a few things and then when they don’t work you stop them. It’s unlikely you will have the budgets large enough to keep testing your approach as everyone suggests. Of course, it’s different for every sector and for businesses in those sectors – is there a magic answer?
Labels: marketing, virtual assistant, virtual pa training





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