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Wednesday, 22 April 2009

Personal Profile – It’s Just as Important as Business Profile

I once had a personal profile in the Christmas edition of Prima magazine. I’m a great believer in the value of consumer PR and it’s interesting that I had quite a bit of response from that piece which focused on me personally rather than the business. I think there is great value in raising your own personal profile alongside looking at opportunities for your business. People connect with people and whatever you do in your marketing, and I think it’s important to let your personality shine through – it’s often what can help set you apart.

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