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Tuesday, 28 April 2009

Swine Flu is the New Hot Topic?

If you’ve opened up any news pages at all, you’ve no doubt seen headlines all over the place about the Swine Flu, which apparently the WHO (World Health Organisation) is stopping just short of calling a pandemic. It could be just me, but it feels like the media is doing another one of their hype things, where they try to get us all worked up into a frenzy over something that’s not entirely threatening or devastating. Okay, I do realise there have been fatalities in this case, but that’s 0.002% of the population, and total suspected infections are less than ½ of 1%. I wouldn’t mind if they talked about the tragedy of people who have lost loved ones to it, but the media seems to focus on how quickly it’s spreading and how there won’t be a vaccine for a while, etc. Does the media’s tendency to do this bug anyone else, or am I being ridiculous? Go on, be honest…

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posted by lilach at 10:37 0 Comments

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Monday, 27 April 2009

Customer Service Nightmares

Ooooh… have I got a story for you! I won’t bore you with the step by step, but basically a few weeks ago BT made a right mess of my life for a week!!! They intentionally knocked out my phone lines AND my internet, with no warning, and then couldn’t fix it! I spent hours and HOURS each day on the phone to them – I wanted to cry I was so frustrated! In the end, they finally got my phone back on half way into the third day, and got my internet back up on the fifth day. It was IMPOSSIBLE trying to get any work done! And when all was said and done, not only did they not offer any compensation for all the money I spent on stop-gap measures (of course! Why would they?) I didn’t even get an apology! I was absolutely shocked with how they handled things, it was completely disgraceful… but to then not even have a phone call or a letter of apology?! It was truly horrific. All JUST before we moved office!! Does anyone else have customer service horror stories to tell?

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posted by lilach at 09:02 0 Comments

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Wednesday, 22 April 2009

Personal Profile – It’s Just as Important as Business Profile

I once had a personal profile in the Christmas edition of Prima magazine. I’m a great believer in the value of consumer PR and it’s interesting that I had quite a bit of response from that piece which focused on me personally rather than the business. I think there is great value in raising your own personal profile alongside looking at opportunities for your business. People connect with people and whatever you do in your marketing, and I think it’s important to let your personality shine through – it’s often what can help set you apart.

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posted by lilach at 10:21 0 Comments

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Tuesday, 21 April 2009

Extraordinary Events

Last Thursday I attended the Herts Connection event – it was a fabulous evening full of mixing with great people, and as always, I recommend taking advantage of good networking opportunities to promote your own Virtual Assistant company (or any business!). Fraser Hay, renowned business start-up coach and multi award winning entrepreneur, was on for the evening, and it was the first time I had ever seen him speak – he was absolutely brilliant! I would highly recommend him to anyone. His talk was very interactive and was a real eye-opener, and a little frightening – we all figured out the massive loss we’re suffering due to ineffective marketing. Ouch! But hands down, the highlight of the evening was the prize that I won – Fraser’s 8-week, one to one coaching package! I am so thrilled about it I just had to share. Has anything extraordinary happened to anyone else in the last week?

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posted by lilach at 16:10 0 Comments

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Friday, 17 April 2009

Busy, busy!

Paperwork paperwork paperwork!!! It seems like it never ends, right? Thankfully I have amazing staff to help me, but we've been so busy with rebranding (asklilach.co.uk is already up and running, now we're working on virtualpatraining.co.uk!) and preparing for the Times Crème event (national event for PAs and secretaries) where we're exhibiting. In the mean time I still have to keep up on stuff for my accountant, continue on with improving training packets, and so on. I love running a business, but could someone please wave a wand and shorten the "to do" list?

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posted by lilach at 09:11 0 Comments

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Wednesday, 15 April 2009

Big News…

Happy Easter or Pesach! I’ve been really enjoying the spring time and all the flowers in bloom – and the weather’s been nice enough to enjoy them (okay, except this weekend…)! Well I’ve got some very exciting news – this week we moved into new offices! It’s exciting for so many reasons – they’re really nice and new, there’s a Costa right across the hall from us, and most importantly, it means we’re growing! Since we’re growing so much and had to move into a business park, AskLilach is now one of the very few Virtual Assistant companies in the entire country to work out of offices and not a home office! As you can imagine, this is very encouraging for any entrepreneur – what would you say has been the most encouraging thing for you lately?

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posted by lilach at 09:29 0 Comments

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