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Wednesday, 2 April 2008

Gordon’s Nightmares – Cooking or Marketing?

Gordon Ramsey’ Kitchen Nightmares – is that about cooking, good business sense or marketing or all combined? It’s interesting that despite the programme being highly predictable it’s not only entertaining, of a sort, but a lesson in marketing. In fact, it’s probably one of the best examples to demonstrate how understanding what a local population wants, and then giving it to them, is really what business is about. Of course, there are may other lessons which are repeated – doing your research, finding your niche and keeping things simple but they are linked to marketing and good business sense. So, is Gordon a fabulous chef or an expert businessman?

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