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Wednesday, 22 April 2009

Personal Profile – It’s Just as Important as Business Profile

I once had a personal profile in the Christmas edition of Prima magazine. I’m a great believer in the value of consumer PR and it’s interesting that I had quite a bit of response from that piece which focused on me personally rather than the business. I think there is great value in raising your own personal profile alongside looking at opportunities for your business. People connect with people and whatever you do in your marketing, and I think it’s important to let your personality shine through – it’s often what can help set you apart.

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posted by lilach at 10:21 0 Comments

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Thursday, 12 February 2009

The weather – is this global warming?

If it’s not snowing (the biggest flakes I ever saw on Sunday night), it’s raining and cold, which turns to sheet ice overnight. I’m never sure whether my daughter can get to school, or my staff can make it to work! On the flipside, the wild fires in Australia look awful, even more so if the rumours about arsonists following nature are true. Whole towns have disappeared, whole areas devastated, the resultant landscape is catastrophic. I don’t profess to know anything about global warming, and I don’t really want to start a debate about it in this blog; I just wanted to know whether this weather is what we can expect from now on – the wild variations?

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posted by lilach at 10:34 0 Comments

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Wednesday, 21 January 2009

Holidays – What have you planned for 2009

It’s very tempting, when you run your own business, not to take time off, to think that your input is too valuable for you to be absent for holidays. The truth is that you need to take some time off, to recharge your batteries. You may even think of a brilliant money-making, time-saving, or business-altering idea whilst you are sunning yourself on the beach or skiing down the piste. You could take a mobile/laptop with you, if you feel that insecure, but limit yourself to one call into the office every few days, or number of minutes on email. You should, of course, have managed your business prior to your departure: advise your clients; use a call handling service, such as mine; or if you employ staff or a virtual assistant, trust them to do a good job. This will then allow you the luxury, or rather the necessity, of a well-earned break, comfortable in the knowledge that the business is being taken care of. So start now, plan those trips and holidays in, whether they around the kids holidays, or your slower time (or hopefully a combination of the two, if you have both to consider!). Planning is the key to ensuring that this works successfully. I’m off to plan mine now, what holidays have you got to look forward to?

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posted by lilach at 12:57 0 Comments

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Tuesday, 20 January 2009

We are all doing our best in these economic times, when will it end?

So, we have been crunched by the credit squeeze, jobs are going in all sectors, and not just the retail industry. We are all trying to be sensible with spending; watching our figures; ensuring our cash is flowing. We are all doing our best to make it through these tough economic times (we think we have it tough - how easy for us, compared to those in war-torn areas). How long can we manage like this, fearful of taking risks with our businesses, knowing that we may not get loans to expand or develop new products and ideas. It feels like we are treading on eggshells, and we don't know how long the path is going to be. What are your thoughts, will 2009 be the turn round year, or will our positive attitude not return until we are out of the "noughties"?

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posted by lilach at 13:00 0 Comments

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Monday, 19 January 2009

Train travel - can it really be THIS bad?

I had to go into London recently (a regular but not daily trip, lucky for me) to a client meeting. I was appalled at my awful experience of travelling by train: not only at the expense, but also the service; the over-crowded carriages; and the lack of communication about the problem. On the trip in, no trains were stopping at my local station, so I had to drive to a further away, mainline station. The trip home (in the early evening) was even worse; we had to push our way onto the trains, and then were told to get off! It took so long, I was even worried that I would not make it home at all. The experience left me feeling exhausted and disgusted. I believe the problems stemmed from the awful incidents earlier in the week (the plane crash, the overheat power cables and/or the car in the level crossing.). However, they were all things that had occurred on previous days and surely could have been planned, organised, or at the very least communicated to the passengers. Has it really got this bad? Does anyone have a solution?

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posted by lilach at 10:19 1 Comments

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Anonymous Anonymous said...

Thank You Lilach,
i had read your blog and it is bad that london train travel is awful experience of travelling by train, this was happend with me on last london travel.
Palace on wheels
Tags : indian luxury trains,Palace on Wheel Tour

02 February 2009 05:55  

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