Understanding PR and what journalists want

Thursday 26th June  8:00pm - £19.99

PR can be a cost effective way to promote your business and get your key messages across.  Understanding exactly what it is and how it can help your business can set you apart from the competition.  You don’t have to have ‘news’ to get coverage but you do need to understand PR and how journalists think.  This tele seminar is designed for anyone seeking to get a better understanding of how PR works and how they can be more effective in giving journalists the stories and ideas they will use.  

This tele-seminar will:

1. explain the advantages and disadvantages of PR
2. outline how PR works
3. explain the key ingredients in a ‘news’ story
4. give an insight into the value of understanding how journalists work on a day-to-day basis
5. demonstrate how you can ‘create’ news when you don’t think you have any
6. give you the resources to construct a target press and media listing.

£19.99

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